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MozoX

Over the past few years, the cryptocurrency markets have seen significant and unprecedented growth, with investors in the space earning huge profits. One major drawback, however, is that trading cryptocurrencies is a bit complicated and the recent influx of new projects into the market is quite overwhelming. As a result, investors that do not have the time, resources or expertise to do exhaustive research may end up making snap judgements and losing money. As such, it has become particularly important for investors to be cautious while making investments in ICOs and cryptocurrencies in general. This is because a large proportion of investors lack the knowledge to dissect projects, analyse teams or even to ascertain the authenticity of the claims made in the white paper. More so, even if these investors have the knowledge and expertise to analyse and make risk assessment for blockchain projects they may lack the time, resources, and in depth research required to make informed decision. On the other hand, there are multiple genuine cryptocurrencies and ICO projects that have viable products, and world class teams that have the ability to execute the vision and deliver revolutionary solutions within the space and this is where MozoX fits in as they have developed a revolutionary platform that bring a revolution to the retail industry.

What is MozoX?

The MozoX digital platform is a solution for retailers to online commerce to drive customer traffic to our offline stores. MozoX tokens will lead customers to return to our physical store, just look around, or do certain activities.
Shoppers can acquire, purchase, and claim MozoX tokens by: going into a physical store; “zapping” to find products; or purchasing items at the store.The quantity of MozoX tokens earned in this process of these activities by the consumer are pre-determined by the Brand Owner, Franchise or Retailer. For instance, if the Retailer wishes to reward the consumer one MozoX token for finding a new arrival product for a certain period of time, at that point the consumer can win one MozoX token for doing that within the time period set by the Retailer.Customers can also purchase MozoX tokens, either at any assigned exchange to top up their digital wallets, or inside the Consumer App, by using ETH for instance. Lastly, consumers can claim their tokens at any of the Members of Project MozoX. Individuals from Project MozoX are enlisted Retailers that have MozoX logo noticeably showed before their stores and all through the physical area inside the store.

How does MozoX work?

MozoX works by using an “intelligent contract” that is linked to retail activities. This smart contract is established between the retailer’s smartphone or IoT device (such as a Beacon) and the consumer’s smartphone, since they detect each other’s device. The consumer’s smartphone and the retailer’s smartphone can accept and process a transaction under consumer orders. In other words, the MozoX contract is a transaction generated by the user that transfers control commands between the user’s device, the user’s user or the user’s system. Therefore, we create an intelligent contract where the object of the intelligent contract is to process the transaction in the blockchain network.
Before using MozoX, users and devices must first register with the MozoX system and the blockchain network through authentication procedures. In case the device (such as a beacon or a sticker) is difficult to register by itself, the administrator must first identify the unique identification (UUID) of the device and register that device. After that, the retailer’s vendor must associate the device with the product that the retailer wants to sell. The method to identify the device in case of Beacon or Sticker is to use a Bluetooth scanner, which will return the unique identification of the device. However, if this is not the case, the tool must encode the unique response information so that the device is automatically disconnected from the blockchain network and the administrator is informed whenever it has been altered. This is to protect the interests of the retailer and the consumer.

POTENTIAL

  • Worldwide loyalty market — US$300 Billion
  • Global number of stores — 91 Million Stores
  • B&M Market (90% of retail market) — $21.1 Trillion
  • Global foot traffic (annually) — 2.6 Trillion walk-in customers
  • Asia-Pacific loyalty market — US$60 Billion
  • Asia-Pacific (excluding Japan) number of malls — 6,600 Malls
  • Committed to use MozoX — 38,000 Stores
  • Forecast in 3 years — 300,000 Stores

FEATURES

APPS

Early adopters expect the MozoX user interface to be intuitive, fluid, high performance, responsive and frictionless. MozoX have developed two (2) apps to enable interactive services offline and online: Consumer APP and Retailer APP.

Consumer APP:

Consumer App offers both online and offline modes, which are illustrated at the send of this subsection:When the consumer is at home, work, or wherever the consumer smartphone does not detect any beacons (placed in merchants’ locations), Consumer App will switch to online mode. In the online mode, Consumer App exhibits features similar to a typical e-commerce app (e.g., Tmall or Amazon), except that we support MozoX tokens and allow consumer to access his/her favorite store inventory (not just warehouse inventory). In addition, Consumer app supports buy online and pick-up at store which is another O2O feature. We also include a showroom to allow viewing of “new arrival” products which are only available at physical stores, before consumers decide to visit and discover the products in person.

Retailer APP:

Our Retailer APP can be used by either a Salesperson at an outlet, or as a Retailer, depending on their log-in privileges.When logging in in the role of a Salesperson at a particular physical store, the APP upgrades the salesperson to smart person. One unique feature is the ability to detect loyal customers who come in the store through our custom-made beacon, his/her historical buying patterns, and physical endowments such as shoe and dress sizes. This helps salespeople to smartly engage and personalize services to consumers. Another feature, we intend to add in MozoX 3.0 is the ability for the consumer to select his/her familiar salesperson as the preferred service personnel for their particular favorite store.

Sensor Beacon

A sensor beacon is an unobtrusive device that enables interaction and conversation with other devices, such as mobile phones. Our beacons utilize our world leading IPS (indoor positioning system) technology to interact with customers using our MozoX app. When customers visit a retail venue they can be rewarded with MozoX Tokens. When these customer discover items attached with one of our beacons, product details and information populates on their phone in addition to any rewards issued by the venue. These beacons allow customers to interact with stores and venues in a whole new way, allowing venues to increase foot traffic and control how they want customers to interact with their venue, products and services.

Opportunity

The exciting breakthroughs in the technology described above present huge opportunities and expand the size of the addressable markets for Project MozoX. Some of the key ones are as follows:

Loyalty Market

The worldwide loyalty market, estimated to be US$ 300 Billion, makes the opportunity presented by this technology even more interesting.

Digital Consumers

In Asia alone, McKinsey predicted that by 2020 there will be approximately 1.7 billion consumers using digital banking. Even more so than in Western countries, Asian consumers are highly motivated by promotions, discounts, vouchers, and the like. This will be opening up the possibility that Project MozoX will have a significant impact first on the Asia-Pacific retail market.

Foot Traffic

The addressable market related to annual foot traffic encompasses 2.6 trillion walk-in customers visiting 91 million physical stores globally, making average annual foot-traffic of 28,000 per store. A 30% distribution of the above figures for the Asia Pacific region means 800 billion annual foot traffic and 27 million physical stores directly addressable by Project MozoX. Already, 38,000 physical stores have committed to using MozoX technology, i.e. we have just achieved a fraction of this addressable market.

Characteristics of MozoX Token

  • Available during presale and crowdsale.
  • Limited supply of Mozo tokens.
  • Circulate on the proprietary Solo blockchain and Ethereum public network.
  • Freely transferable and tradable on major exchanges.
  • Storable in all major client wallets.
  • The currency on the platform representing discounts or cashback.
  • All fiat currencies (e.g., USD/HKD/SGD) are convertible into Mozo.

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