eHarvestHub Platform
eHarvestHub is a California-based company, that enables small farmers to sell their produce to grocers directly and hire truckers for transportation in an open marketplace. This would enable them to sell their produce immediately, without a middleman. The company has been interviewing over 100 farmers and has been developing their platform for over 3 years.
eHarvestHub platform aims to eliminate middlemen from the food supply-chain, through an open marketplace. The biggest reason that farmers require a middleman, is to help them distribute their produce among hundreds of grocers in multiple regions. In order to solve the transportation problem, the platform also incorporates a reward system for truckers, to move the produce.
The way it works is simple, farmers can list their produce, which grocers can purchase, once a route is created. Both can look at available truckers, and select a reasonable delivery price. Both growers and truckers set their own price, establishing a free market, and giving them independence.
The system rates every purchase to keep everyone honest. They also employ government officials to inspect food, making sure it complies with food safety regulations.
The reality of the problem is that the network required to distribute produce is incredibly complex, as described by their white paper. Each step on the vast web of interactions reduces the margins of the produce for the farmers, and increases the price for the consumers
What’s interesting about the idea is that if they are successful, both consumers and farmers will be able to get better prices and margins. The consumer will also know exactly where their food comes from, and who they are supporting. Transparency and knowledge are incredibly important in today’s purchase decision making.
eHarvestHub AND Blockchain Technology
While transparency is mentioned as a prime motivator for the use of a Blockchain, there are many unanswered questions in how the implementation can actually lead to real transparency.
Yes, timestamped transactions can show when purchase orders were made and can keep some accountability for when various transactions in the supply chain exchanged money.
What is not included in the whitepaper but clarified by the team is that audits are performed by EHH employees, to ensure data that is input into the Blockchain is accurate. Further to that they also conduct audits with third parties like PrimusLab to ensure the food safety data is accurate. This can still be easily done with a traditional system that is non-decentralized with a software service hosted by the company, so there is no real advantage of using a Blockchain for this specific part of their use-case. However it does speak to the expertise of the team in the mediation of any buyer-seller disputes, and they have a sound business strategy to audit and settle any such issues.
Farmers can provide their products, in the purchase of which the interests of the grocers, once established the route. Both parties can get acquainted with the available carriers and choose a reasonable price for delivery. Both producers and carriers set their own prices, creating a free and independent market.
The system evaluates each purchase that uses the national authorities for inspection of food products, ensuring compliance with the rules of food safety. Both consumers and farmers will be able to get the best prices and profits. In addition, the consumer knows exactly who produces the products and who they support. Transparency and knowledge are incredibly important in today’s purchasing decisions.
ICO AND TOKEN DETAILS
Name: eHarvestHub
Symbol: EHH
Platform: Ethereum
Type: ERC20
Price: 1 EHH = 0.30 USD
Soft cap: 2,000,000 USD
Hard cap: 15,810,000 USD
Tokens for sale: 75,744,444
Token Distribution
The company will create 900M tokens and they will be distributed as follows:
48% Sold during ICO
20% Kept by the company
15% Given as Customer Rewards
12% Sold Pre-ICO
5% Given to advisors
This means 60% of the currency will be purchased by users through their Pre-ICO and ICO events at a discount. This currency will be used to replace the fiat money in the platform. The idea is that the currency will be purchased at a discount, so the token holders will then trade the token at a higher price with the marketplace and exchanges.
Pre-ICO
During the Pre-ICO the company will sell each 5,000 EHH tokens for 1 ETH.
The minimum amount allowed to participate is 0.166667 ETH which translates to roughly $55 USD at the moment of writing. Participants will receive over 50% bonus for purchasing the token the first day.
Team
The team at eHarvestHub has been involved in the farming and trucking industry for several years. Their CEO, Alvaro Ramirez, has experience in building companies, and was able to successfully raise $1M in funds for eHarvestHub, Alvaro also witnessed and experienced the difficulties that both truckers, and farmers, experience, and has been personally affected by the problem. They have two more executives with two decades of experience and their technical team is mostly based in Nicaragua.
For more information, please visit the links below;
Website: https://www.ehhico.com/#ico
WhitePaper: https://www.ehhico.com/whitepaper/en.pdf/
Facebook: https://www.facebook.com/eHarvestHub/
Twitter: https://twitter.com/eHarvestHub
Medium: https://medium.com/@eHarvestHub
Telegram: https://t.me/eHarvestHub
Instagram: https://www.instagram.com/eharvesthub/
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Referral Link: bountyhive.io/r/Brainerdpaul
Author: BrainerdPaul
BitcoinTalk profile link: https://bitcointalk.org/index.php?action=profile;u=1680409
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